
LXD, short for Luxury Digital, is an online platform enabling brands to launch exclusive and luxury products whilst simultaneously creating strong brand engagement by blending Web3 technologies with ‘real world assets’ (RWA) in a rapidly growing global market. We’re leading the way in the PHYGITAL space, merging the physical and digital into a single, immersive experience.
Our mission is to revolutionise the world of Champagne, wine, and beverages by integrating blockchain technology and digital innovation across the entire value chain, from design and production to marketing and sales. We're reimagining the beverage experience for the modern era by blending physical consumption with rich digital content, whether you're sipping solo or sharing a moment with friends.
Picture this: you scan a QR code on your bottle or can, and instantly step into a digital universe crafted around the very beverage you're enjoying. Explore the wine’s origins, discover its aging process, and access exclusive, immersive content.